Identity Stylist · New York City
Ava
Sharbaf
Your outside should tell the story your inside already knows.
About
Style is the translation.
Identity is the original.
Twenty years in style taught me one thing: the clothes are never really the point.
I'm a lifelong visual artist—BFA in Fashion Design, years spent in New York's tech and startup world—and I've spent my career watching how people use what they wear to say something about who they are. Or who they're trying to become.
My process starts with identity, not inventory. Before we open a single drawer or walk into a single store, we talk. About you. About the gap between how you're seen and how you see yourself. About what you want your presence to say.
I work with established professionals—often in their 30s and 40s—whose outside no longer matches their inside. People in transition: a new role, a new chapter, a new sense of self.
I don't tell you what to wear. Through my process, you tell me.
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Style Consultation
Where we begin: a deep look at who you are now and who you're becoming, mapped onto how you dress.
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Wardrobe Consultation & Upgrade
Your existing wardrobe, ruthlessly edited and intelligently built upon.
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Personal Shopping
I shop with intention, not impulse—finding pieces that carry real weight in your wardrobe.
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Seasonal Refresh
Each season, we revisit what's working, what's worn out, and what belongs next.
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Wardrobe Base
The foundation: key pieces that anchor everything else you own and make every morning easier.
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Full Wardrobe
A complete overhaul, from closet audit to final styling—done together, start to finish.
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Monthly Retainer
Ongoing access to my eye, my instincts, and my process—as your life and wardrobe continue to evolve.
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Closet Edits
Fast, decisive, transformative. We go through everything—and you leave knowing exactly what you have.
Contact
Apply to work together.
Tell me where you are and where you're headed. I'll be in touch.
Prefer to talk first?
Book a 15-min call